Over the past few weeks, a music video for the song 'Fragile Heart' 玻璃心 by Malaysian Chinese singer / songwriter / producer Namewee (黄明志 Huáng Zhì Míng) and Australian Chinese singer Kimberly Chen (陳芳語 Chén Fāng Yǔ) has gone viral all over the world - especially amongst Chinese communities living outside of
How should you REALLY pronounce 'Huawei' 华为 (華為)? Xiaomi 小米? - How about surnames starting in NG like 'Ng', 'Ngo' 吳 and 'Nguyen' 阮? - And what about Muay Thai (มวยไทย)? Some people spend a lifetime mastering Thai boxing and even moving to Thailand, but still fail to pronounce it
Foreign hotel brands are failing when it comes to marketing to China. I have recently done some research into how hotels in SE Asia, Europe and the United states are managing their Chinese market through digital channels and I was shocked by what I discovered. I'm not sure if it
"How is it possible that you don't even know your own hotel's name?" As part of the Hotelintel.co research for our 'Marketing To China' series, we examined thousands of comments left by Chinese guests who on several of the main online booking and review sites used in China. The