The Whitening of Asia

“I’m not Racist – It’s Just a Cultural Thing” …

Watch this video reel first that I have put together with English Subtitles –

Does Media Influence Culture, or is Media just a Reflection of Culture?

Bears Changing Colour over 10.4 Million WeeksI have run cultural workshops across Asia for over 15 years now. It never ceases to fascinate to see the different reactions that these kinds of commercials receive from different cultured audiences.

Many expats in Thailand don’t really watch Thai TV. When they do, while the visuals are often shocking, when you get the innuendo and the subtleties that only the language can provide, it is even more shocking … or maybe not.

I have put this reel together of four commercials to give the English speaking world a taste of what’s ‘par for the course’ when it comes to racial PC in Thailand.

I look forward to hearing your comments and suggestions. If you would like to contact me, you can drop me an email via my website –



By signing up for the Siskin mailing list you will receive exclusive finance and marketing resources, be the first to hear about events, workshops, and have access to subscriber only content!

Written by

Stuart Jay Raj